Episode 4
· 08:24
Hey, everyone. Buckle up because we are diving deep, deep into the wild world of affiliate marketing today.
Speaker 2:Sounds intense.
Speaker 1:It is. We're dissecting a q and a well, more like a roast session with this affiliate marketing guy. Pretty famous, actually.
Speaker 2:I think I know who you're talking about. Brutally honest. Right?
Speaker 1:100%. No sugarcoating at all. None of those those easy money promises you see everywhere.
Speaker 2:Regressing, actually.
Speaker 1:Right. He just lays it all out there, calls out all these folks stuck in what he calls shiny object syndrome, always chasing the next big thing instead of, you know, actually doing the work
Speaker 2:What is he?
Speaker 1:Posting. He's all about posting content consistently. Like, you could have a library of courses on AI for affiliate marketing.
Speaker 2:Oh, I see now. But if
Speaker 1:you're not putting any of it into practice, what's the point? Right. He actually uses this, interesting case study, raunchy juice.
Speaker 2:Raunchy juice. Okay. You have to tell me more about this.
Speaker 1:It's exactly what you think, completely all over the place.
Speaker 2:How so?
Speaker 1:So picture this. You're scrolling through your feed and you see this brand, if you can even call it that, raunchy juice. One day, it's pushing postcards. The next, it's weed. Then it's ranting about some dead end job.
Speaker 1:Ouch.
Speaker 2:Sounds like a recipe for disaster.
Speaker 1:Total train wreck. And this is what he uses to highlight the importance of, well, everything we've been talking about. You need a niche. You need focus.
Speaker 2:Right. So it's not just the name. It's the lack of a clear strategy.
Speaker 1:Exactly. It's like anything else in life, whether you're an athlete or a musician or even, like, I don't know, a chef, consistency is key.
Speaker 2:Practice makes perfect.
Speaker 1:Exactly. And you can't expect to build a following by, like, posting once a month. Right? He was super passionate about this whole niching down thing.
Speaker 2:Which makes sense. The more specific your target audience, the more you become the go to expert for their particular needs.
Speaker 1:So it's better to be a big fish in a small pond than to try to appeal to everyone. Is that what he's saying?
Speaker 2:Basically, it's about quality over quantity. Focusing on a niche allows you to really understand your audience, their pain points, their desires. You become a trusted adviser, not just another voice in the void.
Speaker 1:That makes a lot of sense. You build that authority.
Speaker 2:Exactly.
Speaker 1:He was also big on data and testing. He even called it data driven creativity.
Speaker 2:Oh, I love that. So many people think of creativity as this magical intangible thing, but there's a science to it, especially in marketing.
Speaker 1:And he's all about testing, like testing different captions, calls to action, everything. And then he analyzes the data to see what's actually working.
Speaker 2:He's got a whole system. He actually gave that example, remember. Testing 5 different captions on the same video across multiple accounts. I mean, talk about commitment.
Speaker 1:Wow. That's dedication. It's like he's approaching this whole affiliate marketing thing with a scientist's mind.
Speaker 2:Exactly. Hypothesis, experiment, analysis, refinement. He's all about that data driven approach. So it's
Speaker 1:not just about being creative. It's about being strategic with your creativity.
Speaker 2:Absolutely. And speaking of strategy, that leads us to his advice on crafting those irresistible calls to action, which, by the way, should always be rooted in your data driven insights.
Speaker 1:It's like he's saying, you can have the best product in the world, but if you can't convince people to buy it, what's the point? Right?
Speaker 2:Exactly. It's all about persuasion. And he had some pretty interesting insights on how to craft those super effective calls to action.
Speaker 1:Like, what give me the insight scoop.
Speaker 2:Well, he's a big believer in strong verbs. You know, words that inspire action, create a sense of urgency.
Speaker 1:Like, get yours now. Or
Speaker 2:Exactly. Don't miss out, limited time offer, that sort of thing. Yeah. And he also talked about the importance of telling people exactly what to do. Don't leave them guessing.
Speaker 2:Make it crystal clear.
Speaker 1:Click here. Buy now. Visit this link. That kind of thing.
Speaker 2:Exactly. And he also talked about using principles of persuasion, like scarcity. You know, creating that fear of missing out.
Speaker 1:Which is so funny because we all know it's a marketing tactic, but it works.
Speaker 2:It does. It taps into something primal, you know. Like, oh, no. If I don't act now, I'm gonna miss out on something amazing.
Speaker 1:Totally. It's like those countdown timers on websites. Suddenly, you're rushing to check out.
Speaker 2:Exactly. And he also emphasized the importance of social proof, like testimonials showing how many people have already benefited from this product or service.
Speaker 1:Because we're more likely to trust something if we see that it's worked for other people. Right?
Speaker 2:Right. It's like, hey. You're not alone. Look at all these happy customers. And then it gets really interesting.
Speaker 2:He starts talking about training AI deep fakes.
Speaker 1:Woah. Okay. Deep fakes. That sounds a little I don't know.
Speaker 2:I know. It sounds creepy, but he's talking about using it ethically. Like, imagine having a hyper realistic AI version of yourself.
Speaker 1:A mini me.
Speaker 2:Exactly. But it can deliver presentations, create social media content, even interact with customers 247.
Speaker 1:So instead of spending hours editing videos, you can have your AI avatar do it for you.
Speaker 2:Exactly. It frees up your time so you can focus on the strategic stuff. Yeah. You mentioned this tool, RunwayML, that makes this possible.
Speaker 1:Okay. That sounds pretty advanced.
Speaker 2:It's amazing. You could literally have a whole series about, like, keto recipes all made with AI, and you never have to pick up a camera.
Speaker 1:Wow. That's next level. But isn't that, like, super expensive? I feel like that kind of technology is only for the big players.
Speaker 2:He actually addressed that. He said you don't need to be a tech genius or break the bank. You can start small, experiment with different tools.
Speaker 1:So dip your toes in the AI pool before you do a cannonball.
Speaker 2:Exactly. He even gave some specific examples like using Descript for video captions. You just type out what you wanna say and the AI generates a voice over.
Speaker 1:No way. That's a game changer, especially for people who hate hearing their own voice.
Speaker 2:I know. Right? And then there's make, which connects different apps and automates tasks so you're not doing everything manually.
Speaker 1:It's like he's playing chess while everyone else is playing checkers.
Speaker 2:That's a great way to put it.
Speaker 1:But with all this talk about AI and automation, what about the people who are, you know, a little skeptical? So did he have anything to say to those who are, you know, a little wary of all this AI stuff?
Speaker 2:Oh, he definitely did. And in true form, he didn't hold back.
Speaker 1:Let me guess. He basically said, get with the program.
Speaker 2:Pretty much.
Speaker 1:Yeah.
Speaker 2:He said, look, technology waits for no one. If you're clinging to old ways, you're gonna get left in the dust.
Speaker 1:It's that whole adapt or die thing, but he wasn't being totally harsh about her.
Speaker 2:No. Not at all. He made it clear that these are just tools. Right?
Speaker 1:Tools.
Speaker 2:Yeah. AI, automation, they're all just tools. What really matters, what truly makes a difference is the human element.
Speaker 1:So the creativity, the storytelling, that's still important.
Speaker 2:More than ever. That's what connects with people. That's what makes a brand stand out. He even compared it to dating.
Speaker 1:Dating. Okay. Now I'm really intrigued.
Speaker 2:He said imagine using the same cheesy pickup line on every person you meet.
Speaker 1:Ouch. Recipe for disaster.
Speaker 2:Exactly. You have to adapt, try different things, see what resonates. It's about understanding human psychology, whether you're talking to a potential customer or programming an AI.
Speaker 1:So even in this world of AI powered everything, it still comes down to good old fashioned human connection. 100%. He
Speaker 2:said, people crave authenticity. They'd rather hear from a real person with real experiences than a perfectly polished AI even if they know it's AI.
Speaker 1:That's interesting. So it's not about trying to trick people into thinking your AI is human. It's about using AI to enhance those human elements.
Speaker 2:Exactly. He even talked about testimonials. Yeah. He said people don't care if 1,000 have bought a product. They They wanna know if it works for someone just like them.
Speaker 1:It's that me too moment. If they can do it, maybe I can too.
Speaker 2:Exactly. It's about finding your tribe, building a community, and being genuine. He believes that's what creates lasting success.
Speaker 1:It's a good reminder that even with all the fancy tech out there, it still comes down to the basics. Right?
Speaker 2:Absolutely. Putting in the work, showing up consistently, and connecting with your audience.
Speaker 1:This deep dive has been a wild ride. We've gone from the ins and outs of niche marketing to AI deep fix. It's a lot to process.
Speaker 2:It is. But the biggest takeaway for me is that success isn't about dreaming big. It's about acting on those dreams.
Speaker 1:And being willing to adapt, to learn, and to embrace the fact that failure is just part of the journey.
Speaker 2:Exactly. Sometimes we need that little push, that dose of tough love to get us moving in the right direction.
Speaker 1:So as you navigate your own path, whatever that may be, remember what we talked about today. What's that uncomfortable truth you've been avoiding?
Speaker 2:And what action will you take today, right now, to start building the future you deserve?
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